HIMSS 2018 Tradeshow Booth

ABOUT THIS PROJECT

THE BRIEF

The HIMSS Annual Conference & Exhibition brings together 40,000+ health IT professionals, clinicians, executives and vendors from around the world. HIMSS is a key opportunity for TSYS to be seen as a top player in the health payments space. Top partners are in attendance and provides TSYS a stage to meet with current partners as well as solicit new partner business from attending health technology companies. Success is measured based upon the number of new Biz Dev leads collected. The marketing ask was to design graphics for the booth, design an interactive brochure that would be viewed on a kiosk display, create a motion graphics video explaining how TSYS helps partners in the health space, and additional sales collateral.

THE SOLUTION

TSYS’s key message in the health space is “Patient Payments. Simplified.” This statement reinforces how easy TSYS makes integrating our payments into a practice’s existing software and the high level of support we provide. The booth was designed based off the new corporate branding that was launched a few months prior. Our new house style balanced a freshness and warmth with the rigor of a trusted authority. The continuous blue line outlining the photography was inspired by the TSYS logo, symbolizes the unlocking of opportunities. We utilized our corporate blue and teal color palette as it related closest to the healthcare industry. The kiosk included an interactive brochure highlighting the capabilities of the company to educate attendees on our features and benefits in the healthcare space.