Transact 2017 Tradeshow Booth
About This Project
The Brief
TRANSACT is an annual trade show in Las Vegas that solely focuses on the business of payments technology. TRANSACT is the place where financial institutions, networks, payments companies, FinTech and technology innovators gather to make the deals that shape the industry, with over 4,000 attendees and 200 exhibitors. The ask was to create work within the limitations of the TSYS tradeshow booth structure and create custom graphics based off the corporate brand.
The Solution
In collaboration with the events director, CMO and design team, I led the conceptual and production design work for the TSYS booth graphics. The theme was “All Your Payments Under One Roof”, which included four backlit kiosk stands that highlighted the family of payment solutions and tower panels that highlighted the company’s main message.
Target Audience
Tradeshow attendees that work in the banking, payments, Fintech and technology space.
Role
Art Director, Designer
Date
May 01, 2017