Transact 2019 Tradeshow Booth

About This Project

The Brief

Create TSYS’s corporate booth graphics for Transact19 in Las Vegas, April 16-19, 2019. Transact is the nation’s premier payment technology-focused conference that features over 4,000 attendees, 200+ exhibitors, and over 500 companies. Working closely with the events team, the goal was to take the concept of setting up a faux candy shop, and produce graphics that stayed true to brand while creating an environment that looked classy, professional and inviting. The booth has stations that housed both of TSYS’s flagship products Vital POS and Genius. There will be a wall of candy dispenors that attendees could walk up to and fill their small Chinese box full of popular candy brands. The show attendees would then get to “checkout” at our product stations and be given a small product demo.

The Solution

The team did a lot of research to find the right tone for the booth. The challenge we faced was keeping the right balance between fun and professional so it did not feel far off from our corporate branding but would peak the interest of people passing by. We decided to mimic the feel of a high end, boutique candy shop like you would find in a major city. Combining the look of white subway tile and shiplap wood texture, we were able to make the booth both professional looking and inviting. The different candy types made the wall with the dispensors stand out and get people curious about the booth. We also produced three short videos highlighting different TSYS’s products that played on monitors mounted throughout the booth. Lastly, we created supporting sales collateral the team used as leave-behinds.

Target Audience

Independent Sales Organizations (ISOs), Value-Added Resellers (VARs), Integrated Software Vendors (ISVs), large Financial Institutions and Tech Startups.

Role

Art Director, Designer

Date

May 02, 2019