NewImage.com
About This Project
The Brief
Launch NewImage.com as the premier online destination for personal image enhancement solutions positioning My Choice Medical as the leading provider of information on elective procedures for practitioners and consumers. The portal will provide visitors a unique localized experience and superior content while maximizing the potential to generate revenue and leads. NewImage.com has a significant advantage to dominate the market as there are no existing competitors in this online space.
The Solution
This massive project included creating home and interior page templates for specific features, content and functionality as well as implementation of the site into the company’s Vignette CMS platform. We also integrated existing and new technology into the site including 3D imagery, search, community, reporting, polls, rss feeds, forms, widgets, social bookmarks, advertising platform, etc. Revenue was built into Newimage.com in the form of sponsored links, display banners, strategic partnerships, lead generation and the opportunity to expand beyond practice management by offering a tiered directory model for practitioners to enhance their online presence. Newimage.com also provides visitor’s access to local content, practitioners, news and laws based on geographic location.
Target Audience
Attract visitors/customers from the prime market (aka ‘soccer mom’).
Role
Designer
About This Project
The Brief
The goal for the corporate website was three fold — simplify online content and navigation for an improved user experience; reflect and evolve the corporate brand; create a modern, user-centered online experience that caters to customers and partners that helps drive leads and foster industry knowledge.
The Solution
In collaboration with the corporate marketing and UX teams, I helped lead the art direction and information architecture of the site. With a focus on the Merchant Services section of the website, we developed and designed secondary and tertiary templates and worked with my copy team to develop ongoing blog content to keep the site relevant and fresh.
Target Audience
Small- and medium-sized business merchants as well as partners in the health, software, bank and agent verticals.
Role
Designer, Art Director