RMACT Website

About This Project

The Brief

Work with the development team at RMACT to design webpage templates based off the wireframes supplied by the freelance client. Templates consisted of a homepage design as well as primary, secondary and tertiary inside page layouts. The client wanted something more modern, yet warm and inviting. There was specific direction to use the current color palette from the company’s brand guidelines.

The Solution

The challenge for this project was finding a way to balance the large amount of content that the client needed presented in a clean and legible way. The photography was chosen specifically to make any potential individuals or couples able to envision themselves through the process. There was multiple tiers on content that needed to be organized in a very structured way so it was easy for the user to find the information they are looking for. Additional elements that needed to be designed was a sign up form, contact form, scheduling widget, event calendar, and financing calculator. There was also a custom blog that needed to be designed to align with the corporate site but was outlinked to a seperate CMS.

Target Audience

Couples or individuals who are looking to become parents to a healthy child but are unable to achieve this goal via the natural course.

Role

UX Designer

Date

June 20, 2010

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