Propay “Burger” Ad

ABOUT THIS PROJECT

THE BRIEF

Create a 2-page spread ad to go into the Direct Selling News Supplier Guide in August 2018. The goal of this ad is primarily brand awareness with the specific message that Propay is a single vendor for all things payments.

THE SOLUTION

The creative team conceptualized the idea of using a levitating hamburger to call out each facet of Propay to hammer home the idea that it’s a single-source payments solution for direct selling companies as opposed to going with individual niche vendors. The use of white space allows the strong visual to jump off the page and the copy allows the reader to make the connection to payments while staying true to Propay’s brand voice. We then versioned the same ad off the following month as a full-page ad.