TSYS “New Twist/Old Adage” Advertising Campaign

ABOUT THIS PROJECT

THE BRIEF

Develop a bold, customer-focused advertising campaign designed to elevate brand visibility and generate demand for TSYS’ payment technology solutions. Highlight the passion and resilience of small business owners, showcasing how TSYS goes beyond basic payment management to unlock greater business potential. Emphasize core benefits such as improved cash flow, enhanced customer experiences, and actionable business insights. Keep the messaging centered on the customer’s success, presenting TSYS as a supportive partner driving real business growth.

THE SOLUTION

Our main takeaway from the brief was the importance of celebrating the unwavering determination of small-business owners. Recognizing the diverse roles they juggle and the resilience they embody, we developed a concept built around familiar phrases—each reimagined to spotlight their path to success.

Once the taglines were crafted, we explored various visual styles, from abstract to industry-specific representations. We ultimately chose to depict driven business owners in their authentic work environments, creating an immediate and genuine connection. To ensure visual cohesion, we applied a dynamic bluish lighting effect that enhances the imagery while seamlessly integrating the TSYS brand palette.