Vital POS Advertising 2019

ABOUT THIS PROJECT

THE BRIEF

Create a series of ads to highlight TSYS’s newest product, Vital POS. The Vital point-of-sale line includes three products: Vital Mobile, Vital Plus and Vital Select. These products take full advantage of iMobile3’s industry-leading, state-of-the-art, white-labeled point of sale (POS) platform that includes everything from payment acceptance to inventory management, staff management and transaction reporting.

THE SOLUTION

The headlines were the central focus of this campaign, each crafted with a bold, confident tone to position Vital as the leading-edge POS product in the market. We dubbed the campaign “Truth in Typography,” aiming for attention-grabbing, unexpected headlines that highlighted the unique features of the product. An in-house photo shoot was conducted to capture the new devices in sleek, abstract angles, emphasizing their modern design. We wanted to showcase how stylish and innovative these devices would look at a merchant’s checkout station. To ensure the headlines and visuals complemented each other, we kept the layout minimalist, using whitespace to let both elements stand out.