Automotive Dealer Equipment Catalogs

ABOUT THIS PROJECT

THE BRIEF

Create quarterly product catalogs for major automotive brands such as GM, Ford, Toyota, Mercedes, BMW, Jeep, Harley Davidson, VW, and Lexus. These catalogs serve as an ordering resource for car dealerships, allowing service managers to select the appropriate equipment for their service centers. The catalogs are organized by equipment type, with detailed specifications and features of each product, enabling dealership managers to make well-informed purchasing decisions for their shops.

THE SOLUTION

Our agency had an annual contract with several major automotive brands to produce quarterly booklets and an annual catalog showcasing approved equipment for dealerships. The creative goal was to design a visually engaging cover that would spark excitement among dealership managers about the latest equipment. The challenge for the creative team was maintaining each brand's identity while addressing the specific needs of automotive service and repair departments. We also collaborated closely with leading repair equipment manufacturers like Snap-on, Challenger Lifts, and Robinair to ensure accurate representation of their products, branding, and imagery. These publications often spanned hundreds of pages.