Streamlight Interactive Branding

About This Project

The Brief

Streamlight Interactive was a boutique creative company that I helped launch, made up of a small group of freelance copywriters, designers and developers. We specialized in corporate branding and website design and development for small and medium size businesses. Our first project was to create a corporate identity for the business that felt futuristic, modern and represented creativity.

The Solution

I chose to integrate a beam of light into the design to tie to the company name as well as represent concepts like ideas, creativity and creation. I thought if it could be done in a simple but unexpected way it could give the company the look of a world class, cutting edge brand. I knew I wanted to incorporate the light beam into the text but I originally conceived it as either angled or horizontally coming out of the “S” or “G”. The simplest and most obvious solution was to have it replace the “L”. The bold, thick font was chosen to give the name some weight and make it more modern-looking. I chose the baby blue-ish color as the accent because I had not seen it used to represent light before and it stood out on both a dark and light background.

Target Audience

Medium and small businesses throughout the U.S.

Role

Art Director, Designer

Date

April 01, 2011