Jumar Marketing

About This Project

The Brief

Jumar Marketing is a full-service, boutique marketing company, located in Norwalk, CT, that specializes in marketing strategies, brand awareness, web design, web development, and social media and search engine marketing. The goal was to develop a brand identity that captures the energy and passion Jumar has for their clients.

The Solution

In order to solve this freelance clients needs, I did a lot of research into clean, modern designs. They wanted red as their primary color and wanted something more fun and engaging. They preferred it to be a balance of feminine (it was a woman-owed business) and modern/high-tech. I really liked the idea of bleeding the font off the edges of the logo to give it a feeling of movement and capture the concept that ideas can come from any direction. Housing the logo in a box allows the red to really stand out and allows the brand to truely own the color.

Target Audience

Small and medium-sized businesses in the New York and Connecticut Areas.

Role

Art Director, Designer